In today’s global world, offering products and services adapted to customer’s culture and values is essential to a successful business. Moreover, working in an international structure often brings colleagues with very different cultures and backgrounds to work together. Moving away from stereotypes and by cultivating real cultural awareness and tolerant attitude is a must in order to succeed.



  • Creates appreciation of different opinions and ways of thinking

  • Helps to avoid of misunderstandings and cultural faux-pas

  • Enlarges perspectives in problem-solving and decision making

  • Ensures better team cohesion and builds trust

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